If you’ve loved the idea of mastering video, but not the unlovely technical aspects of it, then I have good news for you today. I literally beamed Perry Lawrence of AskMrVideo into my studio for a very brief introduction to a new program I think you may just love.
It’s all based on the notion that video should really be fun so that you do it a lot, that it should be decent quality (so your viewer has fun, too) and finally, that it can open doors of opportunity in the same way that learning a new language makes the world more accessible. Â
Here’s the link from the video above:
http://www.webtvshowinaweekend.com
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UPDATE: 10/6/12
Our early-bird pricing on Web TV Show in a Weekend has come and gone. Congratulations to all our new members who’ve made this investment in getting their video marketing operation up and moving quickly and effectively. You can still join us if you like, within the regular pricing structure.
{ 8 comments… read them below or add one }
Nice work Guy’s its all about on Web TV love the vibes…!
Thanks, Steve. I guess it’s apparent we’ve been having a lot of fun working together on this!
Great video guys! I am enjoying Perry’s website as well. The only thing I would have changed about the video is having a clickable link at the end and that is only a minor change. I really do enjoy the content you put out.
Right! That would have been even more fun, but I wanted to use YouTube and the only clickable links there are either annotations that go to other videos or ads that would be up throughout, so not this time, but thanks for the great suggestion. You’ll likely see that next month!
So glad to see you two teaming up. You both are top video experts and I know you’ll rock Web TV Show in a Weekend. I am an alum of the original WTVW program and loved it. I am sure the training will be more valuable than ever now.
Thanks for dropping by, Janet!! Perry does over-deliver so I’m just going to jump onto this rocket ship and hang on for dear life 🙂
Sounds intriguing. My question is why this approach would be any more successful at drawing traffic and views than any other approach that included creating the same multiple videos targeted towards a particular topic or set of keywords? What am I missing? Thanks.
Howard
Great question, Howard. The difference is summed up in the concept of “Series”. A show builds mindshare by focusing on one set of keywords all the time. Perry calls this “Google-blocking” where you can get multiple instances of your videos on page one of Google. It’s much harder to do this with one-off productions.
It’s sort of like the difference between a movie and a TV show. A movie has a kind of build-up, then it opens, then it’s over. Similar to the results you might get from a press release. But a TV show just continues building credibility. The longer it runs, the better the SEO and reputation, because of the sheer power of focusing on that one set of keywords and the authority that comes from speaking on a single set of themed topics over time.
Another difference (and this is a big one) is consistency. I just talked about this last week here:
http://www.brainyvideo.com/blog/2012/09/the-video-marketing-success-secret-that-nobody-wants-to-know/
A TV show is dedicated to the idea of consistency. This is how you build trust in your audience. When they know they’ll see you at a specific time in a specific place, they know you have a strong commitment to being there for them. Again, much harder to do with the “movie” approach, even if you get your keywords right.
A TV show can also be picked up and “syndicated” over multiple sites, which builds your audience even more and enhances your reputation among potential partners.
These are some of the most important distinctions. Hope that helps.