The Video Marketing Success Secret That Nobody Wants to Know

by Steven Washer on September 18, 2012

Given all the amazing tools and technologies at your disposal, have you ever wondered why you maybe haven’t had more success with video
marketing?

There is a secret to using all these tools; a secret that seems to defy discovery, no matter how many times it’s hinted at, implied or
hidden in plain sight.

You’re invited to learn this secret right now, in all its plain jane glory. True power rarely comes knocking with a lot of razz-a-ma-tazz. And nowhere is that more clear than in this one simple secret that will change your destiny…if you let it.

To learn more about Russ L’Hommedieu’s amazing journey, click here!

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In the last few weeks, Perry Lawrence from AskMrVideo and I have been talking to you about the importance of video blogging for influence and authority. One of the most important success parameters in video blogging and podcasting is the secret I discuss in the video above. Next week we’ll complete your introduction to this important topic with a new post by Perry that will tie together all of the information we’ve been sharing with you. So stay tuned!

And if you’d like to dive into a world where you can put this information into action every day, just knock on the door. We’ve reserved a key and seat just for you!

{ 18 comments… read them below or add one }

Paul Wolfe September 18, 2012 at 2:30 pm

Steve

I wondered what you were gonna say when I got the email. This message is totally relevant to me today just as was three years ago when I started out. (FYI I posted my 200th Video to the ‘Toob yesterday….so I DO understand the value of consistency).

I ran a study in August – I did nothing with my Youtube channel from August 3rd to September 4th. No new videos. No comment answers (well, Ok, a few). Nada.

And the analytics still chalked up 90,000 plus views on existing videos whilst I was on the beach playing with my kids and reading. Plus on top of that I added another 532 subscribers to my main email list – again, all driven by those videos.

That’s what consistency can do for people. And something that most people get woefully wrong.

Paul

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admin September 18, 2012 at 2:46 pm

You, sir, are a steely-eyed rocket man when it comes to making videos. Thanks for posting on the benefits you’ve gotten; not the least of which was well-deserved time away.

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Paul Wolfe September 18, 2012 at 4:16 pm

You might be interested in this one….so I did a Case Study of how my video traffic was affected when I did NOTHING to my channel. In November I’m gonna run another case study – and see what happens when I post a new video every day, monday to friday, for four weeks.

(I’ll need to have at least 10 in the bank before I hit November to do this without killing myself – but I’m determined to have a go).

So that will be 20 videos new to the channel. Be interesting to see what it does.

Keep ya posted.

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Paul Wolfe September 18, 2012 at 4:16 pm

Oh – and PPS – you need to install a ‘REPLY ME’ type Plug In so that people know when you’ve answered their comments so they can come back if need be and keep the conversation going!

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admin September 18, 2012 at 4:26 pm

Done. (I think. We’ll see.) Thanks!

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admin September 18, 2012 at 4:22 pm

Hope everybody is listening. This brings up a good point. Once you have a lot of subscribers you can upload videos to your heart’s content and it isn’t like sending loads of email. They tend not to be bothered with those kinds of notifications.

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Paul Wolfe September 18, 2012 at 4:56 pm

The new plug in worked – I got an email notification! Hussah!

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admin September 18, 2012 at 5:13 pm

Me too. Woo hoo! Thanks for the good idea! And then I had to add several levels of discussion in the settings :))

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Jarrod September 18, 2012 at 2:32 pm

Thanks Steve, summer got away from me and this is the kick in the pants I needed.

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admin September 18, 2012 at 2:47 pm

Funny, you were on my mind this morning as I prepared this video. Good to see you’re getting back into the swing of things!

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Dave Pipitone September 18, 2012 at 3:39 pm

Great video – and message – Steve! Something I needed to hear – a good kick in the kayak!

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admin September 18, 2012 at 3:50 pm

Thanks, Dave. I promise not to put a hole in your boat 🙂

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Matt Eve September 18, 2012 at 4:45 pm

I think consistency is key with nearly all forms of marketing, and so many people are looking for the easy option they don’t realise that it takes hard work on an ongoing basis.

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Steve September 18, 2012 at 8:20 pm

True, Matt. But it’s not eternally tough. As Paul noted above, you just need to lay the groundwork and keep the flywheel turning. Yes, it tougher in the beginning, but it does get easier as the flywheel tends to generate some energy of its own after a while.

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Catrien Ross September 18, 2012 at 7:03 pm

Steve – wonderful video – I’m gearing up to slide my kayak into the water in Japan and here you are, inspiring me again. Thanks to your webinar this May I was encouraged to immediately get my first ever video camera and start making YouTube videos. I’m learning lots, paddling through, and having such fun, too. Your inspirational warmth and humor send just the right winds my way, and I will keep going. Morning greetings to you from the foot of Mount Fuji – Catrien Ross.

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Steve September 18, 2012 at 8:19 pm

I love Japan, and thank you so much for those Fujiama wishes! 🙂

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Karim September 19, 2012 at 7:06 am

Hi Steve,
Great Video and of course the “Tough Love” message, perfectly timed 🙂
I better get the boat in the water.
Thanks
Karim

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Steve September 19, 2012 at 7:17 am

I was beginning to worry about you just a little, Karim. Good to see you.
I hope you’ll make it back to the Greenroom soon. 🙂

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