How to Double Your Sales with Video Marketing

by Steven Washer on January 4, 2011

I have a client who doesn’t believe in giving away a lot of free
information. “I don’t want to be Web MD!” says he. “I just want
more patients.”

Fair enough. If that secretly describes you, today’s tip may be
just what the doctor ordered. Because there’s a video for that.

This ‘silver bullet’ can get you more business in a pretty reliable way.
But there’s a catch. The video works best if you have the kind of business
that sometimes brings in new customers by way of a written quote.

If you do, today’s video tip is definitely for you.
It’s called “The Proposal”.

{ 8 comments… read them below or add one }

allison nuovo January 4, 2011 at 2:35 pm

Great video Steve. Easy to comprehend and relevant to today’s business person. Thanks for all you do!

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Steve January 4, 2011 at 2:40 pm

Ah, but it’s so much fun. Thanks for watching, Allison!!

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Patrick January 4, 2011 at 2:54 pm

Nicely done, Steve. I especially like the part where you model what the video would look like.

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Steve January 4, 2011 at 3:06 pm

Thanks, Patrick. I hope you find it useful. So many people use proposals these days…

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Molly Gordon January 4, 2011 at 4:30 pm

Nice work, Steve. I love how you introduced the lesson, gave such a clear step-by-step overview, and then provided an example. This is a model real people can follow.

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Steve January 4, 2011 at 4:39 pm

Thanks, Molly! You’re so right in implying that these strategies must be doable by non-video professionals.

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Paul Wolfe January 6, 2011 at 9:09 am

Hey Steve

Cool video as always.

Question: how did you get that subtle ‘sunburst’ effect behind you? Is it green screen and a picture – or is it a lighting effect?

Paul

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Steve January 6, 2011 at 2:29 pm

That was a lighting effect, actually. We tore slits in a piece of black wrap and set it over a Lowell Omni light. Then when you angle it away from the wall, kind of aiming it like a rock skipping over the water, the light spreads out and creates an elegant effect.

By the way, lighting can be a nice way to create a background where none exists. We’ve been shooting in a bare room lately so that we can get ready for a really fun, really unusual series of videos I plan on releasing in the next few weeks.

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