What’s the best kind of sales video to make?

by Steven Washer on February 24, 2014

Do you know the best kind of sales video to make? Is it a scribbler, a powerpoint, direct to camera? Wouldn’t it be great to know this, since you’re going to spend a good bit of time making it!

And of course you’d like to get a good return on your investment. So check out the 3 simple criteria for making this all-important decision. They aren’t difficult and they will point you in a more profitable direction.

To find out how to write, produce and market any of these videos, visit:
http://www.sellonsite.net/sos
Go check it out now. You’ll be glad you did 🙂

{ 6 comments… read them below or add one }

Harold Glascock February 25, 2014 at 11:38 am

Hi Steve:

Thanks for your nuanced approach to creating Sales Vids.
I am watching this late at night/early in the morning so I
will look at it again tomorrow afternoon.
Of course I like the look and feel of how you come across
in your videos.
I’m struggling with screen caps now.
Best wishes from Yokohama,
Harold

Reply

Steve February 26, 2014 at 6:12 am

Thanks, Harold! And welcome to our snowy blog, from your side of the world.

Reply

Mike Seddon February 26, 2014 at 4:38 am

Hi Steve,

Great video as always. You make it seem so simple 🙂

I love the point about traffic temperature. I’d never thought of it that way and it makes perfect sense.

To be honest, I tend to use powerpoint presentation for all my videos. I have a face that was made for radio!

Actually I used to do speaking to the camera videos but I found sales were as good if not better from straight copy on the website. Now I realise that it was probably the traffic temperature at the time. Good to know!

Thanks
Mike

Reply

Steve February 26, 2014 at 6:08 am

Thanks, Mike. It does make it easier when you use the right tool for the right job! Not to mention more engaging, at least in this case…

Reply

Lon Naylor March 4, 2014 at 11:21 am

Great stuff. I actually used your video as a sample on my Screencast Coaching webinar last week of using a talking head video with text to add visual impact. Thanks Steve!

Reply

Steven Washer March 4, 2014 at 11:29 am

Right you are…two sides of the coin, Lon! 🙂

Reply

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