September 30, 2014
Recently I got into a discussion with the great marketing strategist Sean D’Souza. We were talking about a sales video; which problems and benefits can be intuited vs. which need to be spelled out. This is more nuanced than it seems and the answer will surprise you, because incredibly, no one talks about it. Yet knowing […]
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September 24, 2014
Do you travel? A lot of our viewers do. They speak at conferences, travel to meet clients, go to seminars, or just take vacations. All of these are great reasons to take your video camera, so when an opportunity to get a great interview with someone or an inspiring location happens, you’re ready. But what […]
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