The Video Brain

Does the thought of making a video for your website send a chill up your spine?

(But does looking at other websites with video make your teeth grind?)

After 100 years, the moving image has taken the marketing world by storm. Businesses are experiencing response rates using video that put many other outreach efforts to shame. 100%, 200% and even better responses when compared to photos or text. 8% direct marketing results on basically free email blasts. Still, in some places video is being called the “next big thing.” The truth is that video is the “Now Big Thing.”

So you could be excused for wondering what you could do to take advantage of this phenomenal 21st century marketing tool. The answer is, a lot! The question is, what do you need to make it work for you?

It’s probably not what you’re being told
The advice you’re getting from Internet Marketing gurus doesn’t really help. They tell you if you throw anything up there quick and easy you’ll succeed, but you’ve seen enough to know that junk they call “video” will only hurt your business. And “easy” is hardly how it feels when you’re juggling 10 plates at once and you don’t really understand how it’s happening.

This can really be daunting if you’re someone who wants to get it right.

Coming up with a budget for a great video or video series may be out of the question. If it is to be, it’s going to be up to you. Unfortunately, just knowing that doesn’t get you closer to mastery.

Imagine, though, if you were a master of video production. What if you had the expertise, confidence and tools to make compelling video for whatever marketing challenge you faced? Being able to reach your audience in the way they want to be reached would go a long way towards growing your business.

Of course the reality is far different from the fantasy. Despite what the gurus tell you, making good video from a standing start is not easy. Your audience will respond in kind to what you put out there. You can’t fool them and be true to yourself as well. So how can you gain the expertise to do it right and still run your business all at once?


Well, you could use The Video Brain.

And by employing its friendly approach to mastery, complete the 8 part system that takes you from novice shooter to pro videographer in just 29 days. It will teach you the core principles of production that apply across the entire video universe. You will gain specific tools that will make your productions look as professional as they need to in any given situation and you’ll have the flexibility to change styles as easily as you can say “Roll ‘em!”

The truth is, there are only a modest number of things you need to be able to master. This book focuses on those needed concepts. And that makes it very different from other things you’ve studied. How many times have you started learning something, then given up because it was too difficult, too time-consuming, too complicated? You could certainly be forgiven for putting video into that category.

Until now.

The Video Brain is different. It’s completely un-intimidating. Tender, bite-sized lessons take you gently from a complete novice to a real videographer, starting with the buyer’s guide and taking you seamlessly into the shooter’s bible, in 8 easy lessons.

The Video Brain not only gives you a step-by-step method, it gives you the confidence to eliminate the ‘Pins and Needles’ factor from your production.

What is the ‘Pins and Needles’ factor?

Tulloch How will you know if your video is having the effect on your audience that you want? The Video Brain provides the exact guidance you need at every turn so you will know in advance how your video will hit your audience. PuertoVallarta

If you’ve ever tried to make a video before, you know the way you feel when you are about to send it out to others. You have an anxiety born of the fact that you really don’t know what you just did or the effect it will have on others. And that makes you hesitant to use video again. It could be that these reasons alone have kept you from using video at all. The sad part would be missing out on using this powerful business-building medium.

When you finish The Video Brain, the ‘Pins and Needles’ factor disappears like a mist at the dawn of day. You know pretty much how your video will be received by your audience and you’ll have the confidence to put it out there and count on good ROI from its use.

The Video Brain will give you consistent results
There are three reasons you will have such good results each time:

Reason 1: The Video Brain is an integrated system. It’s not just a bunch of good ideas that will leave you with even more information overload.
Reason 2: It isn’t some sort of gimmick. You’re learning principles that will allow you to confidently move forward in any style you choose later.
Reason 3: Each video will become a stepping stone for the next video. You’ll make 100 videos, not 1 video 100 times. Each one will get better, making you the master of this art and science of attracting customers.

So what’s in the Video Brain? And how can it help you?
Here’s a small sampling of what you can expect.

Camera: The wrong camera will forever hamper your creative efforts. You’ll find it so hard to get it right and never know why it looks wrong. Get the right camera and everything is so much easier. In fact, by the end of day 2 you’ll know more than 90% of the people who use this camera.

Tripod: Like the camera, the tripod is a much more important instrument than most people realize. The wrong one will forever mark you as an amateur. The right one may cost slightly more, but will make all the difference.

Microphones: All the gurus are wrong. Sound is 60% of the experience and they’re telling you to buy all the wrong stuff. Again, the difference between junk and beauty is a thin, bright line. We’ll keep you on the right side of it.

Lighting: It’s everything and it’s an art. That’s why most people get it so very, very wrong. There’s nothing worse than flat lighting to cause people to lose interest in your story. But it’s so simple to do when you understand a few very basic ideas and work with the right equipment. We’ll take you right down the aisle and get you going as fast as you can screw in a lightbulb. (Oh my, there’s gotta be a joke there somewhere.)

Budgets: From the single combat hero shooter to the Hollywood crew, budgets keep it real. Here is where ROI meets its match in video. You could spend thousands on the wrong area, but spend a tiny amount in the right area and get much better results. We’ll keep you on the straight and narrow path to profitability.

Content: This is what it’s all about. Most people, even if they understand the technicalities, are clueless about content. That’s because video has so many moving parts. If you don’t know how to read the different layers, it can get away from you so easily. The Video Brainpeels back the layers and shows you exactly how to put them back together so that you are in control. You’ll get the results from your audience you’re looking for when you discover how video can translate content into emotions.

Formats: The alphabet soup of video gets more complex all the time. This works to the manufacturers’ advantage because they can say, “This is the latest whiz-bang style. Get it” But that doesn’t mean it’s right for you. SD, HDV, AVCHD, HDCAM, H.264, WMV, Flash, etc, etc, etc. It can be paralyzing. In the chapter on formats you will finally learn what is critical, what is hype, and what to steer clear of at all costs.

Putting it all together: It’s not enough to know how stuff works individually. You also have to make it all work together. It’s like flying a plane in the clouds. Your speed may be just right, but if you don’t notice the altimeter dropping like a stone, your flight may be over sooner than you had hoped. We show you how all your equipment works together like little toy soldiers all lined up and ready to do your bidding.

Sean D’Souza
Um…that’s Sean on the left 😉

“I was sick and tired of books that tell you everything but what you want to know.

Last year we wanted to start up with video on our site. And trying to find information that would help us was like looking for a needle in a haystack. No one was able to walk us through step by step of setting up stuff for video. There are so many decisions to make and so many places where you can get stuck with the wrong equipment.

Even if the equipment is just a few hundred dollars, you soon get stuck with a whole load of useless stuff. I wish I’d got to Steven’s book earlier, because we spent a lot of money buying the wrong microphones, the wrong video camera and it just drove us round the bend.

Once I read Steven’s book, I was able to take the right decisions and get the right equipment—and more importantly to set it up without tearing my hair out in frustration. Using his advice and methods, we were able to get our video productions finally off the ground. If you think this book is expensive, you should see how much it will cost you in silly equipment, and wasted time and effort. I would not recommend you go into video without this book. I just wish I’d had it before I made all those silly and rather expensive mistakes.

The part I like best is how detailed the explanations are, and how they literally help you step by step of the way. If you’re a small business owner for whom time is scarce already, I would say, “Buy this book!” I recommend very, very few products and this is most certainly one of them, because I’ve used it and found it to be of immense value!”

-Sean D’Souza is the driving force behind Psychotactics and author of several books, including the highly acclaimed ‘The Brain Audit’. His clients are from the US, the UK, Finland, Hungary, New Zealand and Australia, to name a few.

       The Video Brain flips your Video Genius Switch. Here’s how:

1. Enables you to recognize the 8 elements of a great video.
2. Gives you the tools to effectively combine those 8 elements.
3. Empowers you to adapt the 8 elements to any future video.

The Video Brain uses several techniques to help you achieve these results.

info Step-by-Step Instructions: Not like the ones you get from the manufacturer that assume you know as much about the product as they do. These are ground-level, guerilla tactics that show you exactly how to get professional results from amateur equipment in ways they would never think of.
audio Audio Demonstrations: To help you get great sound, we’ve created audio demonstrations that you link to right from your book. These demos are made with the equipment you’ll be using, so you can compare your own results to those in the demos.
video Video Tutorials: Important concepts are demonstrated with video. And as with the audio demos, each video tutorial is made with the exact equipment we train you on.

What Makes The Video Brain Different?

There are three important factors that make Video Brain completely different from anything you have ever learned on the subject. These three have to do with industry jargon, video strategy, and core competence. Let’s look at jargon first.

I’ve seen so many how-to video manuals and websites. I know you probably have as well. What always frustrated me about them was that even though they had good ideas, I knew that most of the people looking at them would not be able to implement those ideas without a lot of help. That’s because the people promoting these ideas are afflicted with ‘the curse of knowledge’.

What is the ‘Curse of Knowledge’?

When you know your subject cold, you tend to forget what it was like before you got to that lofty perch. You’ll toss out terms like “inverted yield curve” and “myocardial infarction” when what a layman needs to hear is “inflation” or “heart attack”.

The Video Brain takes a different approach to learning video. It assumes you know very little about the subject other than what you like and don’t like. That makes it a safe place to learn. Even if you do have a level of knowledge, you’ll learn quickly and painlessly. You won’t have to fumble for a dictionary or a jolt of caffeine to stay awake. But there’s something even more important. And that’s strategy.

Why is strategy important?

When you’re looking at how-to information, especially in the guru’s world, everything is tactic-based. Here’s an idea for a greenscreen. Here’s one for a cute little video icon. Here’s one for how to take PayPal. All of that is fine, but you need something to help you connect the dots and turn all of those tactics into strategy that results in sales and clients and relationships and vacations. And that’s what makes The Video Brain more than a how-to manual. It’s a strategy for business that you can use over and over again. But even that is not the end game. The end game is mastery.

Un-intimidating mastery is the goal

I’m not going to talk down to you. I don’t assume that all you’ll be able to do are webcasts from your office or bedroom. My goal for you is actual video mastery, not some dumbed-down variation. I want you to be able to shoot something great with modest equipment; something you would never have to apologize for, something that will move your audiences not just to take out their wallets, but to want to know more about you. I want to help you forge long-lasting alliances and client relationships. Will video really help you do this? Oh, yes it will. When your customers see the impact you can create with your camera, they will be powerfully drawn to you. What you do with that power will define you, so use it well.

“In these times, it’s important to use every advantage you have to stay profitable and yes, even prosper. I have found the ideas expressed in The Video Brain extremely valuable in moving my practice forward.”

“I had previously used BrainyVideo for production work, so when Steve told me about his book, I was intrigued. What could a guy like me, who buys video services, find in such a book? What I found is that it is not, in fact, a book. It’s a process of learning to see things in a whole new way. I have already begun to change the way I view my own practice. I’ll give it a high recommendation to others in the dental profession and almost any other profession for that matter.”

Philip C. Feldberg, D.S.S. – Managing Partner
New England Dental Center
Connecticut, USA

But can a book really teach you video?

The gurus say all you need is a webcam and a green cloth and you’re off to the races. Well, if it’s a one-off deal, you never plan to use video again and the image of your business doesn’t matter, then maybe they’re right. Maybe all you can do is sit in front of a webcam and do a business confessional. Are the gurus just taking your money in exchange for making you feel better about that? Is it true then that making video is just too hard to learn and takes too much time and doesn’t have good ROI? Well, a few readers have something they’d like to add to the discussion.

“I thought that it would be too complicated for newbies and take too long to read.”

In fact, I found it very easy to read and it offers tangible tips that can be used right away. I especially liked the examples of other videos. I really liked that a pro recommended affordable options for amateur equipment and how to make the most of each of them. The step by step instructions on how to set up the equipment are a lifesaver. Last, but not least, the tips from the pro are priceless. I would absolutely recommend this to others!

Marina Brito
RE/MAX Premier
Virginia, USA

Here are some important reasons not to put this off

#1. Early adopters have the advantage

When Google turns up search results for a product or service and one has a video and the other doesn’t, natural curiosity will lead a customer to click on the video first. If they like what they see, the business with the video has a tremendous advantage.

#2. Confidence + Tools = Speed

The biggest factor in slowing you down has been not knowing what you’re doing. When you have the confidence to move forward and the tools to help you do it, you’ll move much faster than before.

#3. There’s absolutely no risk

The Video Brain comes with a no-loophole 6-month guarantee. Try it out for six months. If you don’t feel it has given you the value you expected, just send an email and you’ll receive a 100% no-fuss refund.


What you will learn in The Video Brain

– How the synergy of equipment affects the outcome of your videos.
– The fundamental mistake in selecting your toolset (almost everyone does this).
– The relationship of cost to quality (it’s not “you get what you pay for”).
– How to make your tools work together in harmony (required when working with amateur equipment).
– How to recognize the difference between operator error and technical malfunction (most get this wrong).

– The ways that light affects your images.
– The secret of harnessing shadows to create a 3D image.
– The simple way to insure that you will always have good exposure.
– How to save tons of cash on expensive lighting equipment.
– Exactly where to place your lights for maximum effect.

– The critical importance of your camera (and why most miss this).
– Why technology is not always in your favor (and why manufacturers sometimes work against you).
– Why ergonomics (ease of use) is not always the best determinant of quality.
– The 11 elements of camera selection (and the 7 you can ignore!).
– The 6 elements of camera usage that determine camera choice.
– How to stay safe in the ultra-confusing minefield of formats.

– How to turn content into magic.
– Why going deep into personality starts a relationship on the right foot.
– What you can learn from documentaries that will set fire to your marketing.
– The 3 critical elements of a mini-documentary.
– All the questions you’ll need for a great interview.
– How to score an outstanding testimonial.
– The essential elements of story that you can put into every video you ever make.
– The key to making any video memorable (and why this technique is hardly ever used!).

There’s so much more to explore in The Video Brain. You’ll have a lot of fun as each lesson leads naturally to the next, resulting in your ability to create an exciting new channel for communicating with your customers.


Complete Details of The Video Brain

Format: Do I get an e-book, a video, an audio, or some other format?
Delivery: How is the book delivered?
Payment Methods: Can I pay by cheque, credit card or purchase order?
CurrencyWhich currencies do you accept?
Guarantee: Is there a guarantee?
Support: Do I get any support?

Is this compatible for both PC and Macs? Completely. Windows

Format: You get an ebook. This is a book in PDF. But it’s not your average run of the mill book. It’s been professionally designed and proofread. And you get links to video and audio files that consist of lessons that illustrate each of the critical concepts explained in the book.

Delivery: The information is delivered via the Internet. You are taken to a download page where you get very, very detailed instructions on how to download the e-book.

Payment Methods: You can pay via credit card or Paypal. And on request, via a snail-mail cheque. Of course the fastest system is the credit card system, and the slowest is the cheque, because we’ll need the cheque to clear before you get access to the information.

Currency: All payments are in US Dollars. The system will convert the USD amount to your own currency when you get your credit card statement. In some cases, depending on where you’re from, you may be able to see the conversion rate in your own currency before you pay (this feature is not available for all currencies).

Is there a special?: The price is the same for all our customers. There’s no special for any country.

Guarantee: Yes there is a guarantee. It’s a six-month ‘Instant Rewind Guarantee’. This means we’ll refund your money with a smile if you find the book not to be as you expected. If you don’t feel the information works for you, we will issue a prompt refund. All you have to do is email or call us.

Support: Oh, indeed! There are two different kinds of support. The information in the book has all been tested for various computers and devices. And it works. If you have an issue getting the files to open or play, you can indeed email me and I’ll help you get up and running. I do respond to email in 19 hours or less.

And there will be other kinds of support. Like the support you’ll receive from others who have worked with this information. Yes, we’re building a community at The Video Brain, and you’ll be able to share and receive information from others, link to videos you’ve created and to those videos that others create using The Video Brain system. And I’ll be on hand to answer questions in the forum, our own sort of “screening room.” It’s the next logical step in our evolution and we’ll do it with the same care and attention (and DNA) we’ve put into the book.

Fast Forward Premiums

#1: The Location Primer E-Book (worth $50)


Always have a great set!

One of the most vexing problems the beginning producer faces is where to shoot. You sometimes don’t have a lot of variety available, so the default choice is to bury your head in the sand and hope you’ll be forgiven.

This report was written to solve this problem once and for all, and it comes as a free bonus for all buyers of The Video Brain. Next time you’re faced with a tough decision about backgrounds and foregrounds, interiors and exteriors, let this report be your guide.


#2: The 365 Video Update Service (worth $175)

Stay up-to-date with everything in the book!Technology changes. The last thing you need is to have your information go obsolete. Your copy of The Video Brain includes an exclusive update service.We’re always on the lookout for developments that will enhance the value of your investment in The Video Brain. So we’ll let you know about a provider that has gone out of business, or a new piece of equipment for your essential toolkit. Maybe it’s just a link that has gone dead. Either way, we make sure that your investment in the book stays current for a whole year. That means that your pdf links will remain live, and that new videos and audios for current lessons will automatically come your way.

#3: Amazing Returns From Viral Video (worth $35)

Yes, you can watch your videos go viral! Sean D’Souza of is one who has seen the spotlight get brighter by using video and he wants to do the same for you. Sean recently wrote a report on how to get amazing returns from viral video. We’re going to make this exclusive report available to buyers of The Video Brain. In it you’ll learn the 3 core elements of a successful viral campaign, all taught in Sean’s simple, common sense and whimsical style. After reading this, you’ll be chomping at the bit to make your videos. See why we saved it for last?

The Video Brain Special Offer

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If you’ve satisfied yourself about the content of the books there’s something you should know. It costs less than dinner and a movie for the family. One purchase made using the buying guide alone could save you hundreds of wasted dollars. Yet it has the potential to propel your business quickly forward with an easy, elegant, un-intimidating approach to making video. This is one investment you’ll want to make for yourself and as quickly as possible!

They’re also guaranteed!
One hundred percent! You don’t like it, just ask for your money back. We have a 6 month ‘Instant Rewind’ money-back guarantee, so you can take your time and decide. 🙂

If the system doesn’t accept your credit card or if you have any questions that have been unanswered, please email me directly and let me know how I can help. I’d be interested in getting your feedback. The feedback that you give me is strictly confidential. Don’t forget to include your telephone number and a time to call you.

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1) If by any chance, you are not able to validate your card please don’t tear your hair out in frustration. Just email me or call me (details are below). Yes, all payment systems are secure.

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Steve Washer – Dean of Students, Video Brain U. 🙂