The Magic of Playlists

by Steven Washer on March 24, 2014

The Magic of PlaylistsAs we saw last week, sometimes the best video for the job isn’t yours. But how do you use another’s while still getting across your main teaching point?

Watch and see how carefully plucking a single video from YouTube can make all the difference!

Not only do you get a better video, you didn’t have to make it yourself. So enjoy this one and then go make your own!

The first part of this video could have been even more simply put together with an iPhone and practically zero editing. That makes your workload even smaller. You see where this is going? This is why we’re busy creating a new kind of training that’s all aimed at reducing your workload while still keeping up enough quality to let you break through the noise. We’re aiming for the end of April for bringing this all to you. Hope we make it. More later…

{ 15 comments… read them below or add one }

John Charbonneau March 25, 2014 at 2:13 pm

I understand the concept of how you did what you promoted in this video but the technical aspect of getting the second video to play with out created a one long video is quite interesting and I would love to see the work that you have to do to make that happen.


Steven Washer March 25, 2014 at 2:52 pm

Fortunately it’s very little work, which is why I didn’t show it in the video, though it would have been great fun to tack on yet another one at the end. All you have to do is go to YouTube (in this case) and add a playlist by clicking “Add a playlist” and then it lets you select the videos you want in it.

Have fun with it!


Dan March 25, 2014 at 3:36 pm

Simply awesome! I very much enjoyed just sitting back, relaxing and taking it all in. Much needed, from my point of view. Thanks Steve.


Steven Washer March 25, 2014 at 3:47 pm

I know! Is it OK to say that tap dancing can also be meditative? 🙂


Mike Seddon March 25, 2014 at 5:13 pm

Excellent stuff. I never thought I’d watch tap dancing with such interest!

Thanks Steve. A great marketing lesson.


Steven Washer March 25, 2014 at 5:39 pm

The dancing is great, but I believe it’s extra juicy because of the aviation tie-in which takes it to a whole new level.


Lance Williams March 25, 2014 at 5:36 pm

Hey Steven,

I really enjoyed this lesson. It helps me to see what is possible when you use a little imagination in the video mix. Keep it coming!


Steven Washer March 25, 2014 at 5:39 pm

Will do, Lance. Glad you enjoyed it!


Vangel March 25, 2014 at 6:55 pm

Hi Steve, good timing, such an entertaining piece. Loved it. I am still putting my site together, The membership site customization is holding me up. I have made a page full of ” good Youtube video’s from others ” I was thinking of putting some play lists from others in my blog as well, however my questions are ;
(1) by doing this do you also gain any backlinks or SEO for my site?
(2) do you get better backlinks from other channels play lists and videos or play lists on my channel but the videos from the individual videos are from others ?

If there is a difference then I might as well do it in the way to get more SEO.

I always look forward to seeing your emails and I am sorry I have not put much feed back in the green room lately.


Steven Washer March 25, 2014 at 7:38 pm

So much has changed recently with backlinking, and it’s such a moving target, that I would probably not base a content curation decision on it.

Better to make sure the content is truly valuable. After all, you’re doing this to please your members inside the membership site, so backlinking isn’t the primary purpose.

However, applying some strategy to the order of the content could help views on your videos on YouTube if you do it right, like placing a video with tons more views than yours right before yours. YouTube might take note of this and help you out a little.


Vernon Riley March 26, 2014 at 1:29 pm

Surprised me – I hadn’t expected to find watching Tap dancing quite as addictive when put with the music. It’ll be interesting to try putting a really popular video first, and see what happens.


Steven Washer March 26, 2014 at 1:51 pm

Actually, internet marketers aren’t the only ones to use this strategy. The networks do this everyday. When a new show is premiering that they want to have do really well, they’ll introduce it on the heels of their most popular programming. The lead-in effect.


Renato March 26, 2014 at 6:11 pm

Hi, Steve. Very nice tip for curating/annotating videos. It worked fine on your blog, but as a subscriber of your channel on Youtube I got the link only to the introduction video, not the playlist, so you end up saying “Enjoy” and nothing happens. Wouldn’t be better to hide the introduction video from YT listing and just show it on the playlist?


Steven Washer March 26, 2014 at 6:18 pm

Well, that’s disturbing. I sent the link out to the playlist from YouTube, but maybe it didn’t get delivered. In that case, you are spot on. The video should be re-classified as unlisted.


Renato March 26, 2014 at 6:26 pm

You did everything right. It’s YT that gives daily recommendations based on the channels we subscribe and, in this case, it recommended your subscribers just the intro video, not the playlist. Thanks.


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