A simple surprising credibility boost for your video marketing

by Steven Washer on August 27, 2013

A lot of people don’t use music in their Coach videos because they’re unsure of how to do it. Too many use music wrong, wrong, wrong.

Here’s the right way to open your videos so that you get an instant subconscious credibility boost.


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Last week you spoke loud and clear about what you were looking for. And because of that, I’m finally going to make something available to you that I’ve kept under wraps for almost 3 years. Why? Well, more on that next week, but I just wanted to say thank you for telling me how to help you get great using video in your marketing.

If you haven’t yet taken the survey and would like a chance to beta test our cool new video player, you can get to the survey right here:
Click here to take survey

{ 10 comments… read them below or add one }

Tomar August 27, 2013 at 9:54 am

The sound cut out at :48 – oh dear! Is it me or a glitch in the video? I want to hear this one, too.

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Sharon August 27, 2013 at 10:01 am

Yes, I too was bummed to lose audio right at the beginning! Techno-glitch…hope you can fix it soon, Steve, I too was anxious to hear this one. Thanks!

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Steven Washer August 27, 2013 at 10:04 am

Wow. Thanks for the alert. I’m re-encoding and will have the new one up shortly. Sorry!

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Ken Pike August 27, 2013 at 10:30 am

Thanks Steve, for another great, informative video!
(The sound now nicely fades at about :58-9, so I guess I heard the video later 🙂 )
The message really got home listening to the video a second time – where I was being more attentive to the sound transitions…

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Steven Washer August 27, 2013 at 10:40 am

Yep. YouTube totally messed up the encode when I uploaded the video, so we’re using Vimeo today.

It’s good to have a Plan B, but it’s better to test, isn’t it? ;(

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Tomar August 27, 2013 at 12:15 pm

Great work, Steve. So I guess it’s important to upload to Vimeo too? I still have never done any video *editing* or adding music… more learning curves looming ahead But I’d like to make that a goal since I love, love, love being creative in any ways I can! I love all your tutorials – the most fun for the info!

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Steven Washer August 27, 2013 at 12:26 pm

You don’t have to upload to Vimeo. You could just check your work before blasting it out to the world! :))

Editing can be lots of fun and very, very creative.

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Tomar August 27, 2013 at 2:51 pm

Very, very creative is an understatement – when it comes to YOUR editing!!

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Patti Kessler August 28, 2013 at 9:52 am

This video was so well done! I really appreciate the examples at the beginning showing incorrect & correct transitions with the music. They were subtle AND made such a big difference! Thanks, Steve.
Patti Kessler

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Steven Washer August 28, 2013 at 10:15 am

It’s kind of amazing how the little things become very important. That’s why whenever I hear “don’t sweat the small stuff” I worry that people will take it too literally. In video, it’s almost all about the small stuff!

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