How Far Can You Go With Video Marketing 2.0?

by Steven Washer on August 20, 2013

In the last three years we’ve all watched video become the gold standard in online marketing.

So what happens next? What is “Video 2.0” going to look like? Especially for businesses like ours?

I’ve been thinking about this on the 3rd anniversary of BrainyVideo’s launch.

So in this video you’ll find some helpful perspective on how to move forward, and maybe I should have left well enough alone and stopped right there.

But no…I decided to take a deeper gaze into the future of video marketing which is probably a foolish task.

After all, who knows the future?

So to offset this foolishness, at the end of this video I’ve given you a way to get an awesome video tool for free just for telling me how you see your future…

I’m also using some “future tech” in the video, so please humor me and make use of it! 🙂

Or just click here:

{ 20 comments… read them below or add one }

Suffolk Graphic Designer August 20, 2013 at 9:50 am

Exactly how many hats do you have, Stephen?
Great video, as usual. I’m glad to see the quality of content being pushed. There are too many people shooting poor videos, some without audio, who expect them to tell the story effectively. Those who can create, edit and publish quality, playable video will own the market.


Steven Washer August 20, 2013 at 10:13 am

Just like the video on your homepage! A good model of economy and attractiveness 🙂


Suffolk Graphic Designer August 20, 2013 at 11:10 am

Thank you Steven!

(oops, sorry for misspelling your name…)


Todd Rogers August 20, 2013 at 11:24 am

Steve, as usual, your videos are insightful, informative, educational, PROFESSIONAL, and timely.

Nostradamus would be proud!

I am an aspiring author that is trying to get started and I know that I want to use video as a means of communicating with, teaching, selling products and other wares, coaching and innovating in the Internet Marketing/Network Marketing space.

I have seen on YouTube recently when looking at celebrity videos surrounding the tragic and untimely death of GLEE Star Cory Monteith in June to heroin and alcohol overdose, these boxes that appear at the end of the story whereby people click (by the video presenter pointing and instructing what they get when they click HERE *points* and HERE *points*.) a prepared still graphic or a 2 second video clip playing in a loop to go from the video you’re watching to a website to read an article, buy a product or view another video.

I would DEFINITELY like to learn how to quickly create video products that use this strategy (and others, of course), quickly and with high production values.

To give you an example of what I am talking about with the clickable boxes in the YouTube video, click this URL:

Though the video is only about 2 1/2 minutes long, you can skip ahead to 2:05 and you’ll see what I am talking about.


Todd Rogers August 20, 2013 at 11:26 am

Though I did forget to check the links…they are dead in the video example, but at least you can see what they look like!


Steven Washer August 20, 2013 at 11:45 am

Thanks for sharing that Todd. Yes, it’s an excellent capability! The good news is that it’s not too difficult to do now with YouTube (I did it in the video above several times).

You can also do it with many other video players on the market, both standalone and subscription-based, like Easy Video Suite, ezs3 and EZWebplayer. (And of course, ours later this year):)


Warren Hayford August 20, 2013 at 2:05 pm

Hi Steve,

A one time video is like a one time email or direct mail piece. Not worth much.

But I don’t think I am alone in being overwhelmed by the thought of producing regular videos. What is going to be critical is STT: the Steps, Tools, and Techniques to simplify and streamline the process of creating videos. My experience in working with you tells me your future offerings will fill these needs exactly. All of the information, knowledge and encouragement to produce the quality and volume of videos we need to succeed.

I look forward to hearing more.

Warren Hayford


Steven Washer August 20, 2013 at 2:20 pm

Thanks for the feedback, Warren.
I like STT. That’s kinda cool!


Alan Cox August 20, 2013 at 5:37 pm

Hi Steven,

I signed up for your course on better presentation skills but unfortunately couldn’t join in – I guess it’s too late now.

Anyway, I love your presentation skills and have enjoyed seeing you develop and change your style over time. Yes I have been watching your videos since day dot.

So my question to is about Interactive video, or clickable video. The best way for me to describe it is fr you to have a look on my website.

Do you see Interactive Video being part of the future? If so how important will it be? If not – why not?

I am looking forward to your comments.

Kind regards



Steven Washer August 20, 2013 at 6:07 pm

Thanks for your kind words, Alan! I think interactive video will continue to grow as the technology becomes more ubiquitous and therefore expected. It will also become easier to use, so there will be a fad period where it gets over-used. But eventually it will settle down and get used as well as it can be.

Incidentally, having the video player be interactive was one of the most-requested features today in the survey, so there you go!

Email me and I’ll get you set up in the course again. (


Hannah Rose August 21, 2013 at 7:18 am

Your material is always helpful. As I study the voice-over material I have (and I wish I had a whole lot more), I believe I recognize the actor in you (or maybe it’s a case of seeing what one is looking for). At any rate, your videos are fun and well-done. They make quickly-shot videos that ramble on, with repititions and “you-knows” look unprofessional, but I wonder if the general public gets it?

More, please. Thanks.


Steven Washer August 21, 2013 at 7:53 am

The public does get it. They may not be able to identify why, but trust plummets when it looks like you don’t know what you’re doing.

This is altogether different than being unscripted, so the two don’t necessarily go hand in hand. You can be unscripted and authentic or scripted and authentic. But either way you need to be on your game.


Kathy Atkinson August 21, 2013 at 4:01 pm

Hi Steve, Great video as usual. The upcoming cruise sounds fun and exciting. Not sure if you are setting up the cruise yourself or just a presenter, but I am curious if anyone is scheduled to address the inner subconscious blocks to making/marketing videos…hate the way they look/sound on camera, fear of “being seen” in the world, afraid of the technology involved, self-sabotaging procrastination, etc. I teach clients an easy to use acupressure relaxation technique that calms down the unecessary fears and addresses any past failures or horible experiences that maybe standing in the way of taking action.

Let me know if you have any information.

Thanks so much, Kathy


Steven Washer August 21, 2013 at 5:08 pm

Sounds great, Kathy. Will be in touch when there is something solid.
Many thanks for a fabulous idea!


Dr. Tom Taylor August 21, 2013 at 6:04 pm

Gutsy, Brother … very gutsy, going out on a limb to forecast the future. After all, who would have guessed we’d be here three years ago — how ’bout one year ago?

This is great content, Steven, as usual, and delivered clearly and authentically … along with great graphics.

Ya know, I never really noticed how the blog site is so, well, video-friendly. I’d love to steal the template!


Steven Washer August 21, 2013 at 6:19 pm

Thanks, Tom! I prefer to think of it as creative foolishness 🙂
The key to a video-friendly blog design-wise is lack of clutter. You can do this with almost any template if you can strip it down enough.


Dr. Tom Taylor August 21, 2013 at 6:30 pm

“Creative Fololishness,” sounds like a domain/brand/product/online course to me!

Thanks for the blog site tip!


Hannah Rose August 22, 2013 at 8:49 am

There you go! Sign me up for CREATIVE FOOLISHNESS. Let us think about it long enough, and maybe we ould come up with the content, and you simply have to push “record”!

About dealing with video-making nerves, what I’m learning is–the more one can let go of their need to focus on themselves and their camera nerves– let go of themselves– the better it works out for the viewer. Not always easy. But I think it can be rehearsed, going into that mode, so it feels more natural on the day of your “performance”. Also, with practise, one can learn to call up emotions, manually, for these moments, and they help to get you back on track. It is akin to acting, uses the same techniques that any actor calls on, maybe to a lesser degree. Any practise with the dialogue from a favorite movie can help point out what the actors were doing, and all you have to do is mimic it, until it feels “normal”.

But mostly listen to Steven’s helpful ideas! (Think he has been at it awhile, along with knowing the acting techniques!)


Steve August 22, 2013 at 10:56 am

Thanks for the feedback. Definitely some thought-provoking ideas!

I will say that you have to be very, very careful with acting techniques. 80% of them don’t apply and the other 20% are misunderstood, even by most actors 🙂

That’s one of the things we’ve tried to fix with the new course, “Master of Video Presence.”


Arla October 1, 2013 at 12:37 pm

Your videos are so comforting!


Cancel reply

Leave a Comment

Previous post:

Next post: