How To Make Your Audience Settle Down

by Steven Washer on March 19, 2013

I hate to say this, but too many people are doing their videos in a way that makes their audience cringe.

That’s such a shame because it’s kind of simple to keep the cringe away. When you do, your audience watches all the way to the end simply because you’ve made it comfortable for them to do so!

One of the keys to getting your audience way more comfortable is nothing more than how you put your graphics on the screen.

Wouldn’t you rather have one of those kinds of videos? Sure you would! So let’s cut through all the complexity and claptrap.

There’s really only one super-important rule to follow.

Watch this rule in action and see how to implement it right in this video. (And see who Steve found living in the background…)

 

Here’s a way to make sure all your videos come out purrrfect.

{ 57 comments… read them below or add one }

Steve March 19, 2013 at 2:38 pm

Impressive Steve Stepping it up way to go injoyed the presentation very much..!

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admin March 19, 2013 at 2:41 pm

Thanks, Steve. Hope it helps you help your clients!

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Lucien March 19, 2013 at 2:53 pm

Great video Steve. Like the way you mix in some humor while making some very good points. Give my best to little Steve.

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admin March 19, 2013 at 3:00 pm

I tried, Lucien, but he seems too hooked on Downton Abbey to even look up…:)

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Tamara March 19, 2013 at 3:04 pm

Nice, generous as ever.

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john chambers March 19, 2013 at 3:54 pm

Steve … I very much LIKE you! You look at me so naturally all the time (except when you break off to talk to Little Steve) … you maintain continuous, relaxed eye-contact. I don’t know anyone else “delivering training” with such totally agreeable style. Thanks. It’s as compelling as the content of what you’re saying. For me that’s getting on for the most important thing you’re giving us all: presentation quality.

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admin March 19, 2013 at 4:06 pm

Thanks so much, John. I believe anyone can learn this. It’s just that many are so intimidated… It’s a shame, really. It’s kinda fun to play show and tell…

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Kathy March 19, 2013 at 3:54 pm

Great tips Steve! Love the singing!

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admin March 19, 2013 at 4:00 pm

I was a little worried about the singing, so thanks! :))

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Cathy Goodwin March 19, 2013 at 4:20 pm

Great video – love the way you speak. You’re speaking so calmly and quietly, not trying to sell us anything. I’m hooked!

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E.G. Sebastian March 19, 2013 at 4:20 pm

Super Cool content and, Steve, you ROCK!!! Raping? πŸ™‚ – that’s brave – I still need to grow up to let myself do that πŸ™‚

Thanks for the great content and the entertainment πŸ™‚

(and say “Hi” to Steavie for me [dang, how do you spell Stivie?])

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admin March 19, 2013 at 4:25 pm

I’m sure you meant “rapping” but thanks so much, E.G! πŸ™‚
And for the record, it’s “Stevie”

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Todd ROgers March 20, 2013 at 6:15 am

Now there’s a Freudian Slip if there ever was one…LOL!!!!!

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E.G. Sebastian March 21, 2013 at 10:20 pm

Maybe I meant “raping” old conventional ways of making videos πŸ™‚ – but I definitely don’t want to “grow up” to be a rapist πŸ™‚ – but I have been playing with the idea of rapping. I even paid a guy on fiver to write me a “rhyme” (is that how you call it?)

Sorry for the (Freudian) slip-up πŸ™‚

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Todd Rogers March 21, 2013 at 10:42 pm

It’s OK, E.G. But I have to admit I had a really good, albeit cautious, belly laugh at your expense..LOL!!

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E.G. Sebastian March 22, 2013 at 4:32 am

πŸ™‚

Yes, embarrassing – but if this will be my greatest embarrassing, I’ll die a happy guy πŸ™‚

(so…. maybe i do need an editor for my blogs and articles — I always say that a typo here and there is no biggie… but some typos can be quite somthin’, ey?)

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Kathleen March 19, 2013 at 4:33 pm

Steve, you kept my attention this was very well done. Thank you for tip #1. What are those fonts? Please and thank you…

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admin March 19, 2013 at 4:45 pm

OK, that’s one vote! Just nine more and we got a deal πŸ™‚

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Lisa March 19, 2013 at 4:41 pm

Adorable is the word I’m looking for! That’s you Little and Big Steve! LOL!

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admin March 19, 2013 at 4:49 pm

You know, Lisa, that comment might just lure Stevie out of his “cave” to say thank you πŸ™‚

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Carl Street March 19, 2013 at 5:17 pm

Great stuff Steve

I am always amazed that you can create clear understanding in a minute or so that takes semesters at art/design school…

Thanks!

Carl Street

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admin March 19, 2013 at 5:35 pm

de nada πŸ™‚

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Julie Weishaar March 19, 2013 at 6:22 pm

You are too cool, too funny, and too talented πŸ™‚ Thanks for sharing your expertise!

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admin March 19, 2013 at 8:22 pm

Thanks, Julie! Really nice to see you here again!

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Suffolk Graphic Desginer March 19, 2013 at 7:45 pm

Great stuff! I love your videos, Steve. But I think there are more secrets that you’re not sharing. As soon as your movies play I start to smile. Your presentation and demeanour are fantastic! I suppose you can’t teach charisma πŸ™‚
Anyway, I’m glad that you make things like displaying text easy for everyone. Brilliant tip! (Oops, I didn’t spoil it did I?)
Looking forward to the next tip already!

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Suffolk Graphic Designer March 19, 2013 at 7:47 pm

Don’t suppose you could fix the typo in my Name could ya? Thanks!!

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admin March 19, 2013 at 8:21 pm

I can’t, but I think we all got the idea. Not to worry…
And thanks for the kind words, esp. out of your brand of genius!!

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tesa macapil March 20, 2013 at 2:27 am

Steve you are funny! anyway thanks for the tips. Same as usual you really are very precise with your video tutorial. Thanks again. You have a potential of becoming a rapper!

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Steve March 20, 2013 at 6:47 am

Now THAT’S funny! But I’m happy it made sense to you πŸ™‚

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Todd ROgers March 20, 2013 at 6:12 am

Steve…the rap star….who’da thunk it? LOL!!

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Steve March 20, 2013 at 6:50 am

indeed. Look out Eminem. Here comes Stevie! πŸ™‚

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Sheryl Kurland March 20, 2013 at 7:45 am

new Brainy Video hip-hop theme song:

Steve is a cool dude you gotta see
He makes making videos so easy for me
The man’s a master & comedian all in one
Learning tough stuff is so easy and fun
Brainy Video gets a β€œlike” from me every time
Best of all they don’t cost a dime
If you want to know how to do videos right
Big Steve is the man who’s got the might

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admin March 21, 2013 at 3:00 pm

And Sheryl Kurland is the new BrainyVideo Poet Laureate!
Thank you!! πŸ™‚

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Wiz Withers March 21, 2013 at 12:33 pm

Awesome as always, big guy!

Is this the year we go flying together? πŸ™‚

Wiz…

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admin March 21, 2013 at 3:01 pm

You betcha. Now if it would just stop snowing up here for 5 minutes…

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Kym Kirk March 24, 2013 at 7:25 pm

Loved your presentation Steve. Looking out for the font. πŸ™‚

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Arlaa March 25, 2013 at 11:53 am

Thanks Steve–good stuff.

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Jocelyne January 28, 2014 at 11:15 am

Just right! … Goldilocks porridge… Thank you

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Steve January 28, 2014 at 11:36 am

You’re welcome! (And Stevie thanks you, too)

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Tina January 28, 2014 at 11:54 am

Thanks for sharing your duel personality AND this amazing tip! πŸ™‚

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Steve January 28, 2014 at 2:18 pm

I love that you spelled it “duel”, Tina. More accurate than you’d suspect! πŸ™‚

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Margherita January 28, 2014 at 2:39 pm

You Rap too Steven… just love that! Now I can look for a rap teacher too…

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Steve January 28, 2014 at 2:52 pm

Find one with better moves! πŸ™‚

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Cathy Schuttler January 29, 2014 at 7:16 am

Thanks Steve – entertaining while educating, and modeling for us πŸ™‚

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Steve January 29, 2014 at 12:48 pm

A pleasure, Cathy. Good to see you again!

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Marlies Cohen January 29, 2014 at 11:30 am

Again another fantastic video. You make it seem to effortless.

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Steve January 29, 2014 at 12:45 pm

Thank you Marlies, though it was anything but effortless. πŸ™‚

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Shama January 29, 2014 at 12:11 pm

Rapping and Stevie and good info – an unbeatable information. Great production!

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Steve January 29, 2014 at 12:47 pm

Thanks Shama!

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Stephen Byrne January 31, 2014 at 9:10 am

Wonderful: thank you so much.

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Rev. Stephen B. Henry PhD. June 10, 2014 at 3:20 pm

Steve, you nailed it. With such wonderful sharing many good things are bound to find their way to you. Looking forward to rule #2. Thanks so much for your time, good humor, great information, and exceptional generosity.
-Steve.

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Steve June 10, 2014 at 3:52 pm

Thank you for the kind words! Glad it was helpful…

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Jaime June 11, 2014 at 1:11 am

hehe love the rap at the end! that was unexpected. πŸ™‚

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WANG.YAPENG June 11, 2014 at 3:25 am

Now I am stay in China ,About make my video, i plan to make next month. Now important question is writing a book with my coopertae in the ongoing…

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Marina Brito June 17, 2014 at 12:30 pm

I love the way that you explained the simple -but important- concept of placing text and other objects on the screen. And the rap was Fun, fun, fun. πŸ™‚

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Steve June 17, 2014 at 2:59 pm

Such a wonky topic was yearning for a rap! πŸ™‚

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guy November 26, 2014 at 8:20 am

Steve:

Thanks for making video editing entertaining while getting your point across

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