Did you know that 50% of your viewers click away in the first 10 seconds of your video? Yuck!
Want to keep 50% more of the people you worked so hard to bring to your video?
This is just about how to keep your viewer engaged long enough to get value from your message.
And you don’t even have to be on camera. It’s true. I tried it myself in this video, uncomfortable as that was for me! 🙂
So let’s get you a whole bunch more fans starting right now.
Strap yourself in and clickety-click away!
{ 16 comments… read them below or add one }
Great informative video!
Thanks Steve, this was very helpful. I plan to put a video together using this technique.
Your #1 fan here 🙂 Thanks for the great info! Happy Holidays!
Happy Holidays to you, Julie!
Thanks Steve
I’m not familiar with Keynote, PowerPoint or animations, so I got a bit confused. At around 5:30, you said to import the animation into Keynote/PP. I thought that was where we would be building the animation. Is there another program involved?
You can get little animations at presentermedia.com and drag them into PPT or Keynote, then play them just like any other slide. It’s kinda fun to do sometimes and I went a little overboard with it in this video. 🙂
Oh, I thought you were talking about “building” the animation. OK, so this was just about the opening, and then we would come on camera to deliver our message, or continue on with animations for the message part. I’m looking forward to seeing what you’re coming up with for a new structure!
Steve’s instruction never leaves any chance of E-coli because they are well done!
Great stuff — and the best part is that it can be quickly and easily applied.
Thank you – from all the cooks at the Video Marketing Cafe! 🙂
O.K.! I can take a hint – and great instructions; thank you so much, Steve. I’ll see what I can do with Pinnacle…
Hah! I was using you as a GOOD example, Cathy! I love your Coach videos. They will only get better with the new stuff. However, I wouldn’t mind if you did some of the things you learned in the Distribution section. (hint, hint)
Last week I put together a few slides in PowerPoint and then tried to add a narration but one way and another I got into a tangle. I could not quite fathom the right way to make it into a video. So that it all goes together smoothly and without any annoying clicks or gaps.
YouTube Analytics will show you exactly what fraction of your initial audience is watching your video second by second. It’s very useful for seeing what parts of your video need to be strengthened.
I took programs I created for cable tv over the last decade and uploaded them straight to YouTube. Last fall I discovered that I was losing a third of my viewers during the 20 second title sequence. Painful. I trimmed off the title, and now viewers start with the episode contents. The Analytics are looking better.
It was definitely a good idea to trim your intro. Great tip about Google Analytics. Thanks!
Sigh.
This design is spectacular! You definitely know how to keep
a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well,
almost…HaHa!) Fantastic job. I really enjoyed what you had to say,
and more than that, how you presented it. Too cool!