Do you want your videos to speak to your potential clients? Well, of course!
Then consider that big things swing on little hinges. The enormous cultural shift that started in 2003 is now having its full effect on video. It demands a certain voice.
What kind of voice? Professional or informal? Expert or fellow-traveler? Or is it something else entirely?
Watch and find out. (And learn why the world is not going to end on 12/21/12