Meet Two Heroes!

Posted on February 21, 2012 by Steve

It isn’t often that I push myself out of my own blog, but today I’ve got two exciting things to tell you about two extraordinary friends who are about to impact your life in a wonderful way (if you’ll allow).

Continue reading →

Posted in video marketing | Leave a comment

What is The Chain of Conversion?

Posted on February 14, 2012 by Steve

What the heck is the “Chain of Conversion”?

Continue reading →

Posted in marketing cycle | Leave a comment

The Key to Being Authentic in Your Videos

Posted on February 7, 2012 by Steve

Authentic Video Marketing. What does that mean? Is it just another gobbeldy-gook statement? Not at all. It’s nothing less than the key to getting everything you can out of video. It’s the secret to connecting with your ideal prospects. And it’s the cure for the common video.

Continue reading →

Posted in persona, video marketing | 5 Comments

Power of Names in YouTube Marketing

Posted on January 31, 2012 by Steve

What’s the most important ranking factor on YouTube? From the
moment you upload your it, it’s the name you give your video. How
you name it and what you name it are critical to people finding it.

Continue reading →

Posted in how-to videos, video marketing | 16 Comments

How to Upload a Video to YouTube

Posted on January 17, 2012 by Steve

Knowing how to upload a video to YouTube might be one of the givens of video marketing, but for many it’s a stumbling block. If you want to market your business using video online and can’t use YouTube, you’re truly one of the “have-nots.”

Continue reading →

Posted in how-to videos, video marketing | 13 Comments

Should You Buy Views For Your YouTube Videos?

Posted on January 10, 2012 by Steve

In the last couple of messages we’ve been discussing how to best use YouTube to reach your ideal clients and partners. We’ve talked about the need for views to make that happen, and about how to get them.

Continue reading →

Posted in video marketing | 36 Comments

The Math of YouTube

Posted on January 3, 2012 by Steve

Can we talk about YouTube for a few minutes? Whether you think of it as a blight on humanity or the answer to a prayer, it’s not going away. The question you could be asking, though, is whether or not it’s relevant to your business. It’s sometimes hard to get an answer when there’s so much breathless hype built up around it.

Continue reading →

Posted in video marketing | 2 Comments

A Holiday Gift

Posted on December 23, 2011 by Steve

I’ve got something special for you today. If you read this newsletter even occasionally, then honestly, today you’ve hit the motherload. Why?

Continue reading →

Posted in video marketing, video production | Leave a comment

SellOnSite Teaching Series Video #3 Launches

Posted on December 17, 2011 by Steve
The next video has just premiered at sellonsite.net. It’s the third of your three teaching video series. This one will show you some of the nifty secrets about how to make all this stuff work properly. We’ll look at lighting, audio, and performance. I also answer the 10 most perplexing questions about doing video marketing, whether the live-on-camera or screencast variety.

Continue reading →

Posted in how-to videos, video production | Leave a comment

We have a liftoff!

Posted on December 13, 2011 by Steve

That’s what the launch directors used to say, a great billowing cloud of white smoke filling the TV cameras as the towering rocketship rumbled toward the heavens. Our little liftoff happened on Sunday with the launch of our long-form teaching video, the first in a 3-part series on how to get started the right way with video in marketing, but you can still catch the first stage as it zooms into the stratosphere.

Continue reading →

Posted in video marketing, video production | Leave a comment