Cinemarketing: a 20 year journey Everything old is new againHave you ever noticed how interesting it is to watch old-fashioned songs and movies come back again transformed for a new generation? From the old Monkee's tune "I'm a Believer" to the Smash Mouth re-interpretation, from the Frank Sinatra version of Ocean's 11 in 1960 to the George Clooney vehicle in 2001, re-imagining in the popular culture has always been a strong industry force. Business Video takes on new life Business video has been around almost since motion pictures. Industrials, as they were called back in the 80's and 90's, existed in all shapes and sizes and levels of quality. It was always easy to spot the good from the bad and the ugly. It was more often than not a matter of dollars thrown into the production pool. Things might have gone on forever just like that, but then along came the internet. Fast-Forward Video I guess it's an understatement to say that the Internet has caused a rediscovery of video as a business tool. Video has a whole new life and that life has taken a magnificent variety. This insures, as anything does in Natural Selection, that video is going to be a force on the web for a long, long time. Time to sift out the treasure from the trash Enter the Cinemarketer Where did this idea come from? By the way, you may notice a bit of flying imagery on this site. I can't help it. I’m a pilot. If you visit my studio you may be invited for a flight to Martha’s Vineyard, so bring your goggles! Sincerely,
Steven Washer P.S. We have a bit of a consulting business as well: http://www.totalviewmedia.com. This keeps me sharp enough to continually bring you the best in video ideas and instruction. |
What causes a video to flop? Why People Subscribe “Turning my vision into reality, that’s what Steve Washer did for me!” Steve used his combination of experience, creatively, and can-do-attitude to turn it into a stunning video success. Steve truly has a level of professional excellence that we have come to appreciate and count on.” Steve Porcaro “Steve is a gifted, multi-faceted communications visionary who is equally able to work in the creative and technical fields. He has the eye of a cinematographer, the voice of a poet, the authority of experience, and the humour of somone who has lived a life fully and experiences its foibles. Unlike many people who work in communications, he can sense what is a wave and what is the incoming tide, and anticipate its effects, and work to maximize the opportunities. A great communicator, storyteller, and all in all, a really good guy, who is also the worlds greatest pilot. My words, not his.” Frank Sundram “As a sharp observer of the human condition, Steve uses his insights to create images and impressions that move our emotions and delight our senses. He has the ability to mold these impressions into unique communication vehicles in the service of companies in which he believes, whether for sales, marketing or training. The organizations that get to work with Steve are the fortunate few who will see their prospects increase with each passing day.” Imran Anwar |
